Working on the future of Marketing
I’m far more a product/tech guy than I am a Marketing guy (ignore parts of the curriculum vitae), but I’ve always believed the online Marketing (both campaign and banner-driven) model to be broken and with Brands, or Agencies for that matter, not having the tools for change, we set out last summer to fix just that and up the game indefinitely.
For the past eight months, we’ve been hard at work on a stealth project dubbed P302 (short for “Project 302”, which started off as a placeholder name and stuck) and are now ready to unveil quite a bit more about what we’re doing.
We’ve been picking up speed and signing on the initial crop of partners and are ready to grow our team in Beijing, after having worked with a small group of four (and a half) extremely talented people, consisting of vetted business-builders, designers, developers and Digital Marketing specialists.
Our vision is to build a next-generation Engagement Platform (Web, Mobile, IPTV) and instantly enable Brands and Agencies to engage with their target audience, and potentially monetize their IP/assets, through the use of Branded content, ranging from highly-contextual, targeted Ads to Branded Virtual Goods, utilizing a whole new set of metrics and measuring what really matters; Engagement!
P302’s first Engagement Platform is currently in development and will be launched later this year in cooperation with one of our portal partners in the Greater China market, with our first escapade being in the Online Gaming space, addressing the difficult needs of Brands and Agencies targeting teens and young adults online.
